My name is Johanna. I’m the wife of a supportive and kind husband and the mother to two amazing, sweet and rambunctious boys. I have had the privilege of being a stay at home mom since the birth of my first son. Sounds great right? So what made me decide to open my own business? Well, it’s been a dream of mine for many years to open my own boutique. I’ve worked in various aspects of the retail industry for over 20 years. I learned from and supported both small and large retailers but ultimately it is not your business, it’s someone else’s vision and dream.
I seriously was looking into this venture over the last couple of years. People would say “you are nuts”, “it’s hard”, “what if you fail?”. Well… I am a little nuts, it is absolutely going to be hard and I am not going to fail! So I jumped at this opportunity to do something that I have always dreamed of with support from my husband, family and friends.
I have always loved fashion. Love finding unique brands and styles. I can’t tell you how often I’ve been asked “where did you get that?”. I truly enjoy helping women pick out an outfit or accessory that makes them feel beautiful and confident. So what better environment than a women’s clothing and accessories boutique?!! I can curate unique exciting fashions from around the world and provide a comfortable, intimate shopping experience with honest and professional customer service.
Within this website you will be able to find pictures of product that I will carrying. An e-commerce element will follow in the future. And there will be a blog where I will be able to share styling advice, trends, my opinion on aspects of the fashion industry and a glimpse into my personal experience of owning a business.
This is a journey I am 100% looking forward to. Eager to experience all the highs and the “ever teaching” lows. Here we go….